Powered by Culture. Driven by Rage.

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American Bitch is a movement for women who live in the in-between—who have learned to navigate dual identities, cultures, and expectations with defiance and grace. It’s for the ones who have been underestimated, mispronounced, and overlooked, yet continue to create, innovate, and lead on their own terms. Every product, design, and detail is a statement of power and individuality—a rebellion against conformity and invisibility. This is not just a brand; it’s an anthem for hyphenated American women who claim every room, every role, and every moment as their own.