Aliya Janell x
Gatorade Water
MOTION GRAPHICS | SPATIAL EXPERIENCE
In Los Angeles, we highlighted choreographer Aliya Janell’s signature class—structured with a dynamic flow from introduction (10 minutes) to an intensive lesson session (75 minutes) and culminating in a final performance (30 minutes). Sponsored by Gatorade Water, the experience was enhanced with custom-designed wall graphics inspired by the brand’s iconic identity: the lightning bolt, water, and vibrant neon energy. These installations became interactive, with audio and motion-reactive elements that pulsed with the rhythm of the studio—an electrifying fusion of dance, design, and brand storytelling.
ROLE
Senior Interaction
Designer
CATEGORY
Visual Design
Experience Design
DELIVERABLE
AI Generated Artwork
Motion Experience
Content Strategy
Mild
01
Introduction
(10mins)
Video Content + Motion reactive.
People entering the class and getting settled.
Advanced
02
Learning Session
(40mins)
Audio reactive.
People face the mirror and learn the choreography.
Intense
03
Final Performance
(10mins)
Audio + motion reactive.
Students get to perform with Aliya on the last 10 mins.
Mild
Ripples
The tag 'ALWAYS IN MOTION' ripple and distort, embodying the flow and energy of dance. Simultaneously, water bubble visuals with a hint of orange light overlay a black or gray background responding to the body motion.
Advanced
Bolt
A 3D bolt serves as the central visual element, with concentric ripples radiating outward that react dynamically to audio amplitude, reinforcing the brand's energy.
Advanced
Neon
The neon light and signage of 'gatorade' serves as the central visual element, with concentric ripples radiating outward that react dynamically to audio amplitude, reinforcing the brand's energy.
Intense
Light Rays
A blend of gradient fade and intense light rays by motion tracking with music.
